Click

Click is a television show on the Gloob channel that premiered on October 29, 2012, and continues to air today. Each episode lasts around 13 minutes and teaches viewers how to use their imagination to transform simple objects into new tools for play. The show follows the life of Daniel, a highly creative young man who uses various household items in his apartment to create new games and spend his time. Click is currently in its third season, with 39 episodes released. The show is produced by Na Laje Filmes, written by Maurício Guilherme and Daniel Warren, and directed by Fausto Noro. It airs Mondays at 6:45 PM, with reruns Monday to Friday at 12:30 PM. Since 2017, the show has also aired in Portugal on the Sociedade Independente de Comunicação (SIC) channel.

The series features five characters, all played by Daniel Warren. The main character, Daniel, is a creative teacher who constantly finds new ways to express his artistic abilities. Other characters include Walter, the building’s grumpy superintendent who dislikes noise and frequently complains about Daniel; Dona Feitosa, a kind-hearted cook who brings him food; Zé Tom, a musician who lives above Daniel’s apartment; Fabian, a magician who performs tricks with his rabbit, Fernando; and Xerlocão, a dog who often appears in the series with a camera attached to his collar, recording his adventures. A recurring mystery in the series is the girl in the pink Beetle, Daniel’s love interest, whose face is never revealed.

The show’s music is primarily instrumental, filling the silence as Daniel guides the audience through his artistic projects. His costume is colorful and practical, featuring an apron where he stores the materials for his creations. The language used in the show is simple and accessible, making it easy for children to understand. Daniel encourages young viewers to engage in arts and crafts with parental supervision, especially when using scissors or hard-to-find materials. The show also introduces children to new vocabulary, such as in an episode where Daniel explains the meaning of the word “arruaça” (disturbance), a term used by Mr. Walter in a conversation.

Click encourages imaginative thinking, urging children to visualize their artistic projects before creating them. The show conveys the idea that everything can be transformed, as seen in an episode where Daniel receives a mysterious rock and repurposes it into a painted toy car. He also teaches children to see the world from a different perspective, emphasizing this lesson at the beginning of each episode:

"Because everything can have a special meaning—we just need to see things differently, with a little curiosity and some creativity, and then CLICK! You’ll see that everything in life has its own magic!"

The series is non-linear, meaning each episode has a self-contained story with a beginning, middle, and end, making them enjoyable in any order. The plot is primarily told from Daniel’s perspective, though other characters occasionally take the lead. The series does not focus on social issues but instead highlights everyday situations that inspire creativity.

The main conflict arises between Daniel and Mr. Walter, the building’s superintendent, who constantly complains about the noise from Daniel’s activities. However, despite Mr. Walter’s objections, Daniel never gives up on his projects. In one episode, Daniel tries to deliver a custom-made T-shirt to his beloved girl in the pink Beetle, but he trips and drops a trash can on the way. Mr. Walter accuses him of playing soccer in the hallway and stealing one of his shirts. To avoid further trouble, Daniel returns to his apartment and makes another T-shirt, but once again, he fails to meet his mystery crush.

The costume design effectively represents each character’s personality. Daniel’s artistic attire includes a work apron filled with painting and crafting tools. Mr. Walter wears old-fashioned clothes, reinforcing the stereotype of a grumpy old man. Zé Tom, Daniel’s musician neighbor, dresses like a hippie, resembling the Brazilian rock legend Raul Seixas. Dona Feitosa’s grandmotherly attire matches her gentle and nurturing personality. The magician Fabian always wears dark clothing, emphasizing his profession, and speaks with a French accent. Fabian also has the ability to appear and disappear like magic, reinforcing the show’s imaginative theme. One of the series’ biggest mysteries is the identity of the girl in the pink Beetle, who appears in almost every episode but always eludes Daniel. She is always seen wearing a pink dress and matching hat.

The cinematography of Click focuses on indoor settings with bright, vibrant colors. Close-up shots frequently highlight Daniel’s hands as he creates his art, demonstrating each step. The set design is simple, with most of the story taking place in Daniel’s apartment (number 33). The apartment is spacious and filled with objects that he uses for his creative projects. Other characters' homes occasionally appear but receive less screen time. In the second season, the set underwent changes, becoming brighter with new props and decorations.

Graphic elements are often used to illustrate certain situations. For example, in one episode, Daniel researches ancient detectives and the screen displays an animation resembling Google Search, showing an overview of Sherlock Holmes’ adventures.

The show also has a dedicated section on the Gloob website, where children can watch videos of Daniel’s projects and learn how to create their own crafts.

Published on: November 29, 2018

See more at: https://observatoriodoaudiovisual.com.br/blog/click-2/

Photo: Divulgação / Na Laje Filmes.