Globo News premieres new economy program with positive reception

Globo News premiered a new economy program this Monday (6), adding to its extensive journalistic lineup, which already includes renowned shows like Conta Corrente.

The new program, Creative World, airs every Monday at 11 PM. Hosted by Alê Youssef and Maria Prata, the show is produced by Na Laje Filmes, bringing a cinematic narrative to journalistic content. Creative World is directed by Fausto Noro and Marina Previato.

Focused on exploring aspects of the creative economy, Maria Prata interviews entrepreneurs and business owners, while Alê Youssef leads discussions on the journeys, stories, and experiences of the guests and their companies. The program runs for 30 minutes, and during its debut, it made an impact: the hashtag #MundoCriativo became one of the trending topics on Twitter in Brazil.

Currently, Globo News ranks among the 15 most-watched channels on Brazilian pay TV and leads the news category, surpassing Record News and Band News.

Published on: 07/04/2015

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