Na Laje Filmes celebrates ten years

With a full-service structure, the production company creates, develops, and produces projects for pay TV, broadcast TV, cinema, and the internet

When Na Laje Filmes was founded in 2006, partners Regina Campos and Fausto Noro decided to focus on content production. Ten years later, the executives celebrate their decision. "We made the right choice about the future of the industry," says Regina, CEO and executive director of the company.

Since then, Na Laje has specialized in production, post-production, and content creation for the internet and new media, in addition to projects for Globosat, Yahoo, Folha de S.Paulo, and Senac. The company has also expanded into advertising, producing branded content for brands like Umbro, Cosan, and Eudora, across cinema, pay TV, and broadcast TV.

"Our full-service structure allows us to create, develop, and produce projects," says Fausto, CCO and one of the company's creative directors. One of their biggest highlights was a viral campaign for Banco do Brasil, created by Giacometti and starring actress Tatá Werneck. Another major partner, GloboNews, airs two Na Laje productions: Mundo S/A and Mundo Criativo.

For Fausto, reflecting on a decade in the industry is even more meaningful given the challenges of the Brazilian audiovisual market. "Surviving ten years is no easy task, but the need to create and inspire the market becomes greater than the difficulties," he says.

To celebrate their anniversary, Na Laje Filmes will launch the "Bazar Beneficente do Desapego" (Charity Bazaar), with part of the proceeds donated to social institutions.

Published on: May 2, 2016

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