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Premiere of “O Menino Mais Rico do Mundo,” Nickelodeon’s New Series

  • Writer: Regina Campos
    Regina Campos
  • Feb 18
  • 1 min read

O Menino Mais Rico do Mundo

Nickelodeon’s new live-action series, The Richest Boy in the World, premieres this Monday, February 19, at 11:50 AM on the linear channel. The show is an adaptation of João, The Richest Boy in the World, a book by Xá (Francisco Abreu). Two episodes will air daily, Monday through Friday, at 11:50 AM on Nickelodeon.


The Richest Boy in the World is a charming series that presents João’s perspective on the challenges he faces while showing how he perceives the world and handles obstacles. The story follows his adventures alongside his inseparable friends, Tina and Gael, in the peaceful Vila dos Bem-te-vis. Amid games and fun, the trio encounters situations that highlight the importance of friendship, creativity, and solidarity.


Throughout its 26 episodes, the series explores how to reinterpret difficulties, such as João’s loss of his grandfather, and addresses important themes in a playful way. In addition to discussing book recycling, the show also delves into the recycling of love, empathy, friendship, and relationships.


The cast features Heitor Silva as João, Helena Bougleux as Tina, and Enzo Rosetti as Gael. Together, they bring the trio of friends to life. Other cast members include Yohana Back, Tásia d’Paula, Jully Rocha, Vinícius Domingues, Carlos Mariano, and Rai Teichimam.

Created by Xá (Francisco Abreu) and directed by Bete Rodrigues, The Richest Boy in the World is a production by Na Laje Filmes.


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